7 Rays Research specializes in Qualitative market research. We focus on uncovering the way people interpret and make sense of their experiences and the world they live in. We combine a strong knowledge of the cannabis industry with innovative research practices to bring you the data you need to make the best strategic business decisions.
We are based in both Northern and Southern California and travel anywhere cannabis research calls. We understand the national retail consumer and have studied the cannabis niche. It is our mission to engage with your target customers and can help you move beyond selling to your immediate friends and family.
We take a social science approach to consumer insights. Our team of experts has worked with Fortune 500 companies, studying a diverse range of industries. From consumer packaged goods, to healthcare, to financial services, we analyze consumer needs, behaviors and trends to provide you with a deeper understanding of your customers’ needs and desires.
is Founder of 7 Rays Marketing and 7 Rays Research. She is passionate about working with cannabis businesses to amplify their brand story and forge emotional connections with real people. She is a Chapter Chair for Women Grow – Gold Country in California. And she holds an MBA from Santa Clara University.
is a partner at 7 Rays Research. She specializes in all things qualitative, particularly ethnography, moderating and online community management. Jenny was originally trained as a cultural anthropologist and uses her experience in ethnographic research to produce nuanced and enduring insights. Jenny specializes in agile research methods and quick turnaround projects using digital qualitative methods.
is an academic researcher completing her doctorate in Sociology at UC San Diego. She has performed research for national consumer brands in consumer packaged goods, financial services, and health care. She frequently consults with her clients on consumer research that leads to product innovation.